Dec 18, 2017
Even though there seems to be a new way to connect with one another every few years, I believe we can all agree that there is still a large portion of us who have yet to master offline or online networking and marketing. Whether it be that we are introverted people by nature or that we simply have not learnt the tools to network the efficiently and correctly, there is a visible need to learn the tricks of the trade when it comes to marketing in today’s connected society. This is where my guest this week, Janice Porter, comes along.
Janice does not simply discuss networking but rather relationship marketing. You’ll have to watch the episode to know fully, but at the heart of relationship marketing is the cultivation of an actual bond formed between people. This type of marketing’s goal is not only to receive something from the transaction. Janice helps business owners, entrepreneurs, and companies learn how to properly stay in touch with their clients so that they are separated from the oversaturated crowd and remembered. In today’s fast paced and busy world, there is still a way to save time and money while attempting to market themselves correctly.
Even if you think yourself to be a savvy marketer or networker, perhaps your downfall comes with the incorrect use of LinkedIn. Janice Porter can help you with that too. We discuss a variety of issues in this episode as Janice is an expert in the many fields she partakes in. I highly recommend every business person not to miss this episode.
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